Many people around the world are eager to score great deals during Cyber Week and purchase gifts for the holidays.
The latest Cyber Monday statistics show that most decided to shop online, likely due to the lingering pandemic. The data from 2020 additionally indicates that the traffic to brick-and-mortar stores dropped, together with the revenue.
What’s more, 2021 isn’t much different. People are more likely to use their smartphones to shop online than get out and visit a store. Keep reading to see how much Americans spent and what items they got.
Cyber Monday Facts (Editor’s Choice)
- There were about 186 million shoppers buying goods during Cyber Monday in 2020.
- The traffic to brick-and-mortar stores was down by 42.3% during Cyber Monday 2020.
- Mobile phones accounted for 42% of all Cyber Week orders in 2021.
- Small businesses saw a 501% increase in sales.
- A total of 70% of shoppers planned to shop online during Cyber Monday.
- The average amount people spent on Cyber Monday was $312.
- Buy now, pay later payment method usage increased by 29% in 2021.
- Travel sales went down 76%.
Cyber Monday Trends
Smartphones were the main shopping tool during the last two Cyber Monday events. The pandemic caused a drop in brick-and-mortar traffic as people turned to online shopping. So much so that web sales are growing by 10% each season.
1. There were about 186 million shoppers buying goods during Cyber Monday in 2020.
(Source: ValleyCentral)
A total of 186 million people shopped online during Cyber Monday in 2020. Based on the trends, this number will likely increase. The pandemic still has a strong grip on customers’ behavior, and according to the Cyber Monday analysis, that’s one of the main reasons people shop online.
2. The traffic to brick-and-mortar stores was down by 42.3% during Cyber Monday 2020.
(Source: FinancesOnline)
The pandemic might also be a reason the traffic to brick-and-mortar stores dropped by 42.3% in 2020. The sales also declined by 23.9% during Cyber Week, following the low traffic. On the other hand, clicks on the websites of online retailers increased by 46%, according to Cyber Monday sales statistics.
3. About 37% of sales during Cyber Monday in 2020 were made via smartphone.
(Source: FinancesOnline)
Smartphones are becoming the main tool for online shopping. For example, about 37% of sales during Cyber Monday 2020 happened via smartphone. Following this trend, the revenue from smartphone purchases from November to December reached $74.6 billion.
4. Mobile phones remained the preferred device for shopping in 2021, accounting for 42% of all Cyber Week orders.
(Source: BigCommerce)
Cyber Monday analytics for 2021 confirms that smartphones remained a favorite shopping tool in 2021. They accounted for 42% of all Cyber Week orders. Thanksgiving Day, Black Friday, and Small Business Saturday saw an increase in mobile orders. Desktop gained more traction on Cyber Monday when people got back to work.
5. Walmart has a record sales and revenue surge of 150% YoY.
(Source: MuchNeeded)
The latest data on the biggest sales for Cyber Monday shows that Walmart had a record sale increase of 150% YoY. Etsy saw an 84% growth, and Target hit 71%. Best Buy had a 34% growth, while Amazon saw an increase of 29%.
6. Adobe predicts that retail web sales during the holiday season will reach $207 billion.
(Source: Digital Commerce 360)
Online shopping will increase, and each holiday season will bring more sales and revenue. At the moment, Adobe predicts that web sales during the holiday season will grow 10% each year, eventually reaching $207 billion.
Cyber Monday Shopping Statistics
Millions of people were eager for 2020 and 2021 Cyber Monday to happen. However, the pandemic and government stimulus were the main reasons consumers decided to turn to online sales in the last two years. This is what the data says.
7. Cyber Monday online sales reached $10.8 billion in 2020.
(Source: CNBC)
Cyber Monday became the biggest US ecommerce day, with $10.8 billion spent on online sales in 2020. According to the Cyber Monday statistics, that’s a 15.1% increase from 2019. One of the reasons for these sales was that retailers started promoting their deals in October.
8. In 2021, Cyber Monday was among the biggest spending days in the US, with $12.12 billion spent.
(Source: eMarketer)
In 2021, Cyber Monday remained among the biggest spending days in the US. The total amount reached $12.12 billion, which is up 12.4% compared to 2020, according to Cyber Monday numbers.
9. A total of 70% of shoppers planned to shop online during this event in 2020.
(Source: FinancesOnline)
About 70% of consumers stated they prefer online shopping during Cyber Monday 2020. Additionally, 68% shopped online because of convenience, and 48% claim there’s more variety in products online than in physical stores.
10. Amazon has the largest market share among Cyber Monday online stores, with 56%.
(Source: FinancesOnline)
Based on the Amazon Cyber Monday stats, this platform had the largest market share among online stores during Cyber Monday, a total of 56%. The same percentage of shoppers were looking forward to Amazon deals as well.
11. On the other hand, small businesses saw a 501% increase in sales.
(Source: FinancesOnline)
It appears that many consumers are willing to support small businesses as well. This led to a 501% increase in sales for small businesses during Cyber Monday, Cyber Monday facts show. On the other hand, large retailers saw a 486% increase in sales.
12. The average discount during Cyber Week 2021 was 26% in the US.
(Source: Salesforce)
Holiday inflation brought an increase in prices during the season, making deals harder to find. Over Cyber Week, the average selling price was up 11% in the US and 5% globally compared to last year. However, the average Cyber Monday discount percentage was 26% in the US and 24% globally.
13. The average amount people spent on Cyber Monday was $312.
(Source: MuchNeeded)
The average discounts vary based on the products, stores, and location. Still, the average amount people spent on Cyber Monday sales was $312.
14. Buy now, pay later payment method was used on 8% of orders in 2021.
(Source: Digital Commerce 360)
Customers love various payment methods. However, one is starting to stand out. Buy now, pay later payment method grew 29% YoY and was used in 8% of orders during Cyber Week in 2021.
Cyber Monday Fun Facts
Even though Cyber Monday is not available to the whole global population, people in some countries are more aware of this event than others. Here’s what these fun facts say.
15. A total of 28 countries have Cyber Monday.
(Source: FinancesOnline)
While Cyber Monday is a famous day in the US, not all countries have access to discounts during this day. According to fun facts about Cyber Monday, 28 countries have this event. Still, many global platforms provide discounts during this time.
16. The UK has the highest Cyber Monday awareness percentage among European countries, at 89%.
(Source: FinancesOnline)
Additionally, not everyone is equally aware of what Cyber Monday is. The UK population has the highest Cyber Monday awareness of 89%. Germans are at 86%, while residents of Spain, Italy, and the Netherlands are at 85%, 80%, and 70%, respectively.
17. During 2020, 43% of Americans stated they’d pay $20 more to support small businesses.
(Source: ConnectPOS)
Cyber Monday shopping behavior statistics show that 43% of Americans were willing to pay $20 more and support a small business than save $20 and purchase items from a big retailer.
18. Clothing was the top purchased category during Cyber Monday 2020.
(Source: ConnectPOS)
Starting September to Cyber Monday in 2020, clothing was the most popular category to shop for, at 50%. Household goods were second, with 39%, toys were at 21%, and laptops and tablets were at 20%, according to Cyber Monday stats.
19. On the other hand, travel sales went down 76%.
(Source: BigCommerce)
Since the pandemic is still lasting and traveling is limited in some way, travel sales didn’t go that well during Cyber Monday. Travel saw a steep 76% dip in gross merchandise value as customers aren’t ready to travel again. Unexpectedly, wedding-related purchases are on the rise, likely due to delayed weddings from 2021 moved into 2022.
Cyber Monday Demographics
Regarding demographics, men spend slightly more than women during Black Friday and Cyber Monday. Those aged 33 to 44 are also most likely to shop during these events.
20. Men spend about $700 for both Cyber Monday and Black Friday.
(Source: MuchNeeded)
When it comes to spending based on gender, men spend more than women. According to Cyber Monday shoppers demographics, men would spend about $700, while women spend about $600 during both Black Friday and Cyber Monday.
21. About 38% of Millennials think they’ll spend less in 2020 compared to Cyber Monday and Black Friday in 2019.
(Source: Ypulse)
A total of 38% of Millennials claim they’ll spend less money in 2020 compared to 2019. On the other hand, 41% of Gen Zers claim they’ll spend more in 2020 for both days, according to Black Friday vs Cyber Monday statistics. Additionally, 64% of Gen Zers and 63% of Millennials plan to shop online.
22. iOS users placed 106% more orders than Android owners.
(Source: FinancesOnline)
Since mobile phones are mostly used for Cyber Monday shopping, and there are more iOS users in the US, there are 106% more orders via iPhone compared to Androids. Still, Android users spent 110 million hours on shopping apps in the weeks leading to Cyber Week, according to Cyber Monday sales data.
23. Around 37% of male consumers planned to shop in stores on Cyber Monday 2021.
(Source: Statista)
According to the latest survey from October 2021, 37% of male consumers planned to shop in brick-and-mortar stores on Black Friday. Only 33% of women planned the same. However, 46.8% of female shoppers would shop online during Cyber Monday, compared to 43.6% of men, Cyber Monday online statistics show.
24. People aged 33 to 44 are most likely to shop during the sales period.
(Source: Finder)
The percentage of those planning to shop also varies by age. When it comes to age breakdown, people aged 33 to 44 are 33.6% more likely to shop. On the contrary, those aged 25 to 34 are only 24.2% likely to participate in the event.
Conclusion
These Cyber Monday statistics show that Cyber Monday events in 2020 and 2021 mostly happened online. The pandemic affected customer behavior, and a total of 42% of people shopped via their phones in 2021. There was an evident drop in revenue for physical stores as well.
About 25% of people were buying tech, while clothing was the most popular category overall. On the other hand, travel sales faced an enormous drop, as people are still afraid to travel.
FAQ
Black Friday and Cyber Monday are considered connected, but that wasn’t always the case. The term Cyber Monday was first coined back in 2005 by a marketing team at Shop.org, a division of the National Retail Federation. The basic idea behind the name was to help online stores catch up with brick-and-mortar shops.
Additionally, lots of consumers have already shown interest, looking to continue their shopping spree after Black Friday sales. With the introduction of Cyber Monday as a free marketing tool, online retailers saw a spike in sales, and Cyber Monday stayed to this day.
Starting with Black Friday, prices are usually still down during Cyber Monday. However, the amount of the discount depends on several factors. For example, different stores will have different discounts on the same items.
What’s more, many places offer additional incentives to people who shop with them. The worst thing is that items quickly go out of stock, so shoppers must quickly decide what they want. Still, the average discount is about 26%.
Cyber Monday started with the idea that online retailers could catch up with physical stores. The idea was to keep the discounts going after Black Friday to increase sales and popularity of the stores.
Today, Cyber Monday is almost as equally popular as Black Friday. It improves the holiday shopping season that starts with Thanksgiving. It gives businesses a chance to score more sales and the shoppers to find gifts they missed during Black Friday.
Many shoppers around the world are eagerly awaiting Black Friday and Cyber Monday each year. Some stores also give additional discounts during Cyber Monday and have more items on sale compared to Black Friday, so some deals might save you up to $30 or more compared to Black Friday.
What’s more, retailers often post sitewide coupons that you can stack up and get the prices even lower. This means that waiting for Cyber Monday is definitely worth it.
Cyber Monday was invented in 2005 by Ellen Davis, a senior vice president of research and strategic initiatives for the National Retail Federation. Her team tracked the changes in online revenue during the holiday shopping season and noticed the spikes on Monday after Thanksgiving.
They decided to launch a press release before Thanksgiving 2005 and mention Cyber Monday. Following the press release, 77% of online retailers saw a substantial increase in sales during Cyber Monday.
While the average discount during Cyber Monday is 26%, a customer spends about $312 to shop. Still, men spend about $700 during Cyber Week, while women spend about $600. What’s interesting to note is that many people would rather spend an additional $20 to support a small business than save $20 and purchase from large retailers.
Overall, during Cyber Monday of 2021, customers spent a total of $12.12 billion on various items, mostly online, according to Cyber Monday statistics.