Nobody likes slow websites, regardless of the devices they use for browsing. People appreciate their time, and website load time statistics show that consumers are way less likely to shop on a slow website.
Besides affecting the revenue, website loading time also affects SEO, bounce rates, and marketing efforts of the organization, especially if it’s ecommerce.
At the moment, the desirable website loading time should be three seconds or less. However, not all websites are properly optimized for this speed. Keep reading to see why you should improve your site.
Website Load Time Stats (Editor’s Choice)
- A total of 76.17% of global websites are mobile-friendly.
- Mobile devices generate 54.8% of all website traffic.
- About 70% of internet users claim page speed affects their purchasing decision.
- A total of 83% of people expect a website to load in 3 seconds or less.
- The average website load time in 2019 was 15 seconds.
- About 70% of landing pages take more than five seconds to load above the fold content.
- If a mobile site loads more than three seconds, it will lose 53% of visitors.
- Healthcare has 5.4 seconds of load time.
Stats About Websites
There are billions of websites out there. However, not all of them are active. At the moment, ecommerce stores are popular, and many should work on improving their loading time.
1. According to estimates, there are 1.18 billion websites online.
(Source: Siteefy)
At the moment, there are about 1.18 billion websites out there. Another 10,500 are created every hour, and another 252,000 are up each day, according to website statistics.
2. About 400 million websites are active.
(Source: Blogging Wizard)
Out of all websites out there, about 400 million are active. Other ⅘ are inactive, meaning they didn’t update any old posts or posted new ones for a long time.
3. A total of 76.17% of global websites are mobile-friendly.
(Source: Siteefy)
Overall, 76.17% of global websites are mobile-friendly. According to some estimates, the remaining percentage of websites is going to become mobile-friendly soon. Website load time stats show that these websites are better at loading on mobile and provide a decent mobile experience.
4. There are more than 20 million ecommerce websites.
(Source: Blogging Wizard)
Website speed is essential for a total of 20 million ecommerce websites globally. Since ecommerce is one of the most popular types of websites, stores should work on speeding up the load time that will help them retain buyers.
Websites Visitors Statistics
Website visitors form an opinion on a website in just 50 milliseconds. Their opinion is based on the website speed, design, and the information they see as soon as they open the page, be it on a desktop or mobile device.
5. Mobile devices generate 54.8% of all website traffic.
(Source: Statista)
There’s an evident shift in devices used to access the internet. At the moment, mobile phones generate 54.8% of global website traffic. This shows that website owners should work on improving their website speed statistics and data.
6. Once the web page loads, visitors form an opinion in 0.05 seconds.
(Source: Branex)
The average internet user forms an opinion about a website in just 0.05 seconds. Meaning that if a website is slow to load, the visitor will likely lose patience. They might decide they don’t like the site and don’t want to use it.
7. About 70% of internet users claim page speed affects their purchasing decision.
(Source: Blue Corona)
Page load time analysis regarding ecommerce shows that 70% of internet users say that page speed affects their purchasing decision. The slower the page loads, the lower the chances are someone will purchase from the specific website.
8. Just a one second page speed decrease lowers conversion rates by 7%.
(Source: Blue Corona)
Not only does the page speed affect the purchasing decision, it can also mean higher or lower revenue. According to the web page loading time standards, it takes just one second of page speed decrease to lower the conversions by 7%.
9. Having a seamless experience on all devices is important to 83% of internet users.
(Source: Worldwide Mynamar)
Additionally, users want their favorite websites to load well across all devices. The seamless experience with a website is crucial to 83% of internet users. Meaning they want to uninterruptedly and quickly move from one device to another, according to website load time facts.
10. A total of 83% of people expect a website to load in three seconds or less.
(Source: Blogging Wizard)
What’s more, 83% of people expect websites to load in three seconds or less. Google has also updated its algorithm to prioritize page speeds, and anything below the three-second loading speed is ideal. Faster pages rank better and earn more SEO traffic from Google.
Mobile vs Desktop Website Load Time Statistics
Online traffic is shifting from desktop to mobile devices. Still, there’s enough time for most websites to optimize for mobile, speed up their pages, and beat the competition. The average mobile landing page takes seven seconds to load, and website owners should aim for less than three.
11. The average website load time in 2019 was 15 seconds.
(Source: Blue Corona)
According to the latest data from 2019, the average website load time was 15 seconds. This means that many ecommerce stores and other websites have enough space to improve their website speed and beat the competition.
12. The average mobile landing page takes seven seconds to load.
(Source: Blogging Wizard)
However, optimizing for mobile can be slightly more challenging. At the moment, the average mobile website speed is at about seven seconds. This page speed is still considered poor, and it has a negative effect on SEO.
13. About 70% of landing pages take more than five seconds to load above the fold content.
(Source: Google)
The average page load time for about 70% of landing pages is over five seconds to load the content above the fold. The above-the-fold section is the first thing the visitor sees, so it’s essential to place the most important information there to make it visible as soon as it loads.
14. If the website takes up to 10 seconds to load, the probability of bounce increases by 123%.
(Source: Google)
Google page load time study shows that if the website loads up to 10 seconds, the probability of a bounce increases by 123%. On the other hand, if the page load time goes from one to three seconds, the probability of a bounce increases by 32%.
15. Additionally, one second delay in page load time means an 11% decline in page views.
(Source: LiveseySolar)
What’s more, one second delay in page load time means 11% fewer web page views, average website traffic statistics show. It also means a 16% drop in customer satisfaction.
16. If a mobile site loads more than three seconds, it will lose 53% of visitors.
(Source: Envisage Digital)
When it comes to mobile site speed, users wait about 22 seconds on average for a mobile website to load. However, 53% of website visitors would leave the site if it loads more than three seconds, according to website bounce rate statistics.
17. The Content Delivery Network (CDN) market was valued at $11.76 billion in 2020.
(Source: Mordor Intelligence)
One of the things that can help speed up a website is a Content Delivery Network (CDN). In 2020, the CDN market was valued at $11.76 billion. It’s also expected to reach $49.61 billion by 2026, which is a CAGR of 27.30% during the forecasted period.
Average Page Load Time by Industry
Page loading speeds are different across industries. At the moment, healthcare has the fastest average page loading speed at 5.4 seconds. Still, this is slightly above the desired website loading time.
18. All industry traffic reached 63.81% on mobile.
(Source: Contentsquare)
When observed across industries, all industries combined saw a total of 63.81% of mobile traffic in 2020. In 2019, this number was at 55%. Tablet traffic dropped dramatically and is now at only 2.84%. Meaning that the average website traffic by industry likely comes from smartphone users.
19. Luxury had the highest traffic from mobile, 70%.
(Source: Contentsquare)
Based on the website traffic benchmarks per industry, luxury has the highest traffic from mobile, at 76%. On the other hand, B2B has the highest percentage of traffic from desktop – 81%.
20. B2B had the highest bounce rate of 75%.
(Source: Contentsquare)
Still, B2B has the highest bounce rate, of 75%. This industry is followed by telco at 56% and beauty, at 47% of bounce rates.
21. Healthcare has 5.4 seconds of load time.
(Source: Blue Corona)
Website load time statistics per industry is currently the lowest with healthcare, at 5.4 seconds loading time. Strangely enough, technology has the highest page loading time of 6.7 seconds. For comparison, the consumer packaged goods industry has a 6.6 seconds load time, finance is at 5.9, and retail is at 6.3 seconds.
Conclusion
Google and website load time statistics are clear – a faster website means more sales, higher revenue, and increased traffic. What’s more, many websites aren’t properly optimized, so you still have the time to beat your competition by improving the speed of your landing pages.
Don’t forget to make your website mobile-friendly as well. It will improve your sales even more since the global internet traffic from mobile devices is increasing steadily.
FAQ
The average website load time in 2019 was 15 seconds for desktop devices. The mobile landing pages are slightly better, taking seven seconds to load. However, mobile websites might take up to 22 seconds.
Since over the fold section is crucial, and it loads first, placing important information there is a good decision. However, web designers should also not post too much information over the fold, to avoid overwhelming the visitor.
Consumers are becoming less and less patient, especially when it comes to website loading speed. At the moment, many industries have websites with an average loading time close to six seconds. However, that’s about double the ideal page speed.
Many consumers wish websites would load in three seconds or less, regardless of the devices they use to browse the internet. Essentially, the faster you can make your website, the better both for your customers and yourself.
Having the optimal page loading speed is great for rankings, revenue, and user experience. Many SEO experts talk about the ideal loading time for a website, and the overall agreement is that anything less than three seconds is great. This goes for desktop and mobile websites alike.
Page loading time is the primary factor for ranking and one of the best indicators you’ll keep your customers on your platform.
Measuring the web speed is quite easy. Google provides website owners with Google Page Speed Insights, where all you should do is paste your web page URL and get results. You can also use the Google Analytics section on Site Speed to check how fast your website is.
Additionally, you can use some of the free tools, like GTmetrix, Pingdom Tools, and similar. These platforms can check how fast your website loads from multiple locations and provide information on what you need to change to improve the loading speed.
Many things make a website slow or fast. For example, if you have images that are reduced in size, chances are your website will load faster. Browser caching can also speed up your site by storing cached versions of static resources.
Finally, using a Content Delivery Network can significantly improve the speed of your pages. The CDN market is also growing, according to website load time statistics.