With today’s technological advancements, people have found a way to improve smart devices and allow everyone to communicate with their smartphones and voice assistants. Current voice search statistics show that millions of people are benefiting from this technology.
Basically, all age groups like voice search, and many couldn’t imagine living without their smart speaker.
Naturally, this caused the voice search industry growth. So many smart speakers will be produced that almost every home will soon have one in its living room, looking to speak up on the latest news or weather.
Top Voice Search Stats (Editor’s Choice)
- Google’s speech recognition has a 95% accuracy rate when people use English.
- About 35.8% of millennials use voice search tools at least once a month.
- By 2021, 122.7 million Americans will use voice search features.
- By 2022, voice shopping will grow to $40 billion.
- By 2024, global smart speaker sales will surpass $30 billion.
- About 35% of Americans also use their voice assistants to check the news and weather.
- A total of 27% of the global internet users are using voice search on mobile.
- Mobile voice searches are 3x more likely to be local.
Statistics on Voice Search
Billions of people use voice search daily, and this will likely cause the voice search industry’s growth in the future. However, when it comes to age differences, most millennials utilize this technology compared to baby boomers. Additionally, more men use voice search than women.
1. About 3.25 billion people currently use voice-activated assistants globally.
(Source: Business 2 Community)
More searches are now spoken than typed on the keyboard. At the moment, there are about 3.25 billion people globally who use voice assistants. According to voice-controlled speaker market data, half of all searches will be done by voice in 2021.
2. About one-third of US residents use voice search features.
(Source: Oberlo)
When it comes to the US region, the latest reports estimate there are about 111.8 million users of voice search features and tools. That’s about 40% of all internet users in the US and one-third of its total population, according to 2021 voice assistant statistics.
3. Google’s speech recognition has a 95% accuracy rate when people use English.
(Source: FirstSiteGuide)
Still, the language people use for voice search has an effect on the accuracy of the results. Even though Google’s voice search technology supports multiple languages, it has the highest accuracy rate of 95% when voice search is in English.
4. Overall, 25 keywords activate 20% of all voice searches.
(Source: Search Engine Watch)
According to Google voice search statistics, 20% of voice searches are triggered by about 25 keywords. These keywords include some of the most common questions and verbs such as “make,” “do,” “can.” In addition, some of the most common nouns include “recipes” and “home.”
5. About 30% of all browsing sessions will soon involve voice search.
(Source: DBS)
By 2020, there will be a total of 30% of browsing sessions that will include voice searches, 2020 Google voice search statistics show. As a result, website owners will have to adjust their content to beat the competition in voice search, which is especially important to local businesses.
6. About 35.8% of millennials use voice search tools at least once a month.
(Source: WordStream)
Millennials are the generation that can easily adjust to the latest technological trends. This could be the reason behind 35.8% of them using voice search at least once a month, compared to just 10.1% of baby boomers.
7. Also, 52% of people use voice search while driving.
(Source: Backlinko)
Another interesting voice search fact is that a total of 52% of people use voice search while driving. However, using voice search is better than looking at the screen while behind the wheel.
8. Overall, 55% of women use voice search on a smartphone.
(Source: Backlinko)
When it comes to genders and devices, 55% of women use voice search on a smartphone, compared to 66% of men. Another 53% of men use laptops, compared to 30% of women, and 49% of men use tablets, compared to 31% of female users.
Voice Search Trends and Growth
Those who don’t have a voice-enabled device at the moment plan to purchase one soon. This will lead to the growth of the voice-enabled speakers market so that sales might surpass $30 billion by 2024.
9. By 2021, 122.7 million Americans will use voice search features.
(Source: Ipervox)
By the end of 2021, there will be about 122.7 million US citizens using voice search tools and features. Other 2021 voice search statistics also show that the most common voice search usage is related to looking for quick facts or searching directions.
10. By 2022, voice shopping will grow to $40 billion.
(Source: Compare Hare)
The voice shopping industry was estimated at about $2 billion in 2020. However, further analyses show that it will jump to $40 billion in 2022. This growth will be inspired by the increased number of people purchasing smart voice assistants, and voice commerce statistics show that Amazon will dominate the markets.
11. Up to 43% of voice-enabled device owners use the devices to shop.
(Source: Invoca)
At the moment, about 43% of people with voice-enabled devices use their devices to shop and 51% use them to look for restaurants. Using the devices for shopping is common across all age groups, and 51% of shoppers use their voice to research products, while 22% use voice to finalize the purchase.
12. By 2024, global smart speaker sales will surpass $30 billion.
(Source: Invoca)
According to the latest voice technology trends, smart speakers will soon become the top-selling consumer electronic product. The global smart speaker sales will top $30 billion by 2024.
13. About 34% of people who don’t own a voice-enabled device are somewhat likely to buy one in the next six months.
(Source: Backlinko)
It’s no wonder that the smart speaker industry will grow. About 34% of people who currently don’t own a voice-enabled device plan to purchase one in the next six months. Estimates show that by 2025, 75% of American families will have a smart speaker.
Voice Assistant Statistics on Usage
Voice assistants became a regular part of people’s living rooms. However, many still don’t trust it enough to make all purchases. The most common use cases are weather reports and playing music.
14. Global smart speakers sales crossed 152 million units in 2020.
(Source: Business Wire)
Global smart speakers sales reached a record high in 2020. Amazon led the overall market with a share of 28.3% in global shipments. Google was second, with a 22.6% share, and Baidu and Alibaba also contributed, according to the data.
15. Google Assistant supports 50,000 smart home devices.
(Source: Google)
When it comes to other smart speaker statistics, it’s worth noting that Google Assistant now supports about 50,000 smart home devices. In addition, people can utilize Google Nest, Home Speaker Display, or Google Assistant on other devices.
16. Additionally, people can use Google Assistant in 42 languages.
(Source: The Verge)
Having the right language support is crucial for correct results and user experience. This is why Google continuously works on adding new language support. At the moment, voice search technology statistics show that internet users can start Google Assistant in 42 languages that the tool will also use to translate the pages.
17. About 52% of people keep their voice search devices in the living room.
(Source: WordStream)
When it comes to the location of the voice-enabled devices in the home, 52% of people keep them in the common room. Another 22% keep them in the bedrooms, while 22% have them in the kitchens, voice search usage statistics show.
18. Close to one-third of Amazon Echo and Google Home owners couldn’t live without their voice assistants.
(Source: WordStream)
Once people buy a voice-enabled device, they find it hard to function without it – according to 65% of those who own Amazon Echo or Google Home and now can’t imagine living without them.
19. Laptops are also used for voice searches – about 25% of searches on Windows 10 are voice searches.
(Source: Backlinko)
What’s more, voice search statistics show that not only smart speakers can provide the feature. For example, about 25% of voice searches are actually conducted on Windows 10 desktops and its assistant Cortana.
20. About 35% of Americans also use their voice assistants to check the news and weather.
(Source: Marketing Charts)
Besides shopping, one of the most common uses for voice assistants is checking the forecast, as 35% of people do it. Another common use is listening to music, for 33% of smart speaker owners, according to voice search device statistics.
21. A total of 50% of voice shoppers make a purchase via voice assistant.
(Source: PWC)
Overall, 50% of voice shoppers use their voice assistants to purchase products. However, trust remains an issue when it comes to some items. Most would purchase simple items like dog food or order pizza. However, shopping for clothing is still considered risky.
22. Google Home is also the best voice assistant, with 88% of correct answers.
(Source: Loup Funds)
According to the latest virtual assistant statistics, Google Home is the most “correct” assistant out there. It successfully answered 88% of queries, compared to Siri with 74.6%, Alexa with 72.5%, and Cortana, with 63.4%.
Understood query percentage was similar among all devices, with Google Home scoring 100% and Siri, Alexa, and Cortana reaching about 99%. These numbers also show improvements since 2018.
Voice Search Mobile Stats
Mobile phones are always around, so it’s no wonder that many use them for voice searches besides smart assistants. At the moment, mobile voice searches can be conducted in 60 languages, and the most active age group is 16 to 24-year olds.
23. A total of 27% of the global internet users are using voice search on mobile.
(Source: Think With Google)
Smart speakers and desktops aren’t the only devices people use for voice search. The percentage of voice searches on mobile is 27%, observed on a global level. Mobile devices are always around, so it’s normal that many people use them for voice searches too.
24. Asian countries have the highest percentages of mobile voice searches.
(Source: Oberlo)
When it comes to markets, voice searches are highly popular in Asia. For example, 38% of Indonesian citizens use it. In China, this number is 36%, and in India, 34%.
25. Mobile voice searches are 3x more likely to be local.
(Source: WordStream)
Surprisingly, voice searches are more likely to be local. Voice search stats show that they’re 3x more likely to be local compared to text searches. The reason behind this could be that individuals are looking for local businesses online.
26. A total of 25% of people aged 16 to 24 use voice search on mobile.
(Source: WordStream)
Overall, one in five adults uses voice search on mobile once a month. Still, a total of 25% of people aged 16 to 24 use mobile voice search features.
27. Mobile voice search on Google is translated into 60 languages.
(Source: Backlinko)
Mobile voice search data shows that mobile voice search on Google works in 60 languages. This number is higher compared to the smart devices and languages they can understand and respond to.
Conclusion
Voice searches are becoming way more interesting than textual ones. People across all age groups are enjoying the new voice search features, as Google now offers translation to more than 40 languages, regardless of the device.
What’s more, voice search statistics show that this industry will grow in the future. Amazon is leading the way with its voice assistant devices, but many people also use mobile phones for voice searches.
Still, the most common searches are related to local businesses and looking for directions. It remains to be seen how the voice search technology will develop to provide the ultimate experience.
FAQ
The 2020 data on voice searches shows that about 30% of browsing sessions involve voice. Right now, there are 3.25 billion people around the world utilizing their voice assistant devices. Estimates show that by the end of 2021, almost 50% of all browsing sessions will involve voice searches.
When it comes to the US voice search info, by the end of 2021, there will be 122.7 million Americans who’ll use voice search tools. What’s more, the global market for voice-enabled devices will grow, led by the increased usage across several age groups.
Consumers are most likely to use voice search to look for information about a local business. For example, about 51% use voice search to explore restaurants. At the moment, smartphones and smart speakers are their favorite devices to use.
What’s more, this technology is popular among many consumers since it’s free to use and available across multiple devices. It’s also suitable for disabled people as it allows them to explore websites and online offers.
If you’re looking to activate voice search, head over to the Google app. Tap your profile picture, go to Settings, and then Voice. Next, tap Voice Match and turn on the Hey Google feature. Additionally, you can just open the Google app on your device, tap the microphone, or say Hey Google.
To access the data you researched online, head over to myactivity.google.com. Tap More then Other Google Activity. Proceed to Voice and Face Match enrollment and View Data. There, you can delete all voice searches.
The current data shows that voice search features and devices will continue to grow in popularity. More teenagers are using voice search than ever, and almost every home will soon have a voice-enabled device.
Voice search is easy to set up, and this technology is great for people with impaired vision who have a hard time interacting with online content. However, it remains to be seen how voice search will affect people’s behavior in the future.
Voice search is a super popular technology that will only grow in the future. However, it will affect the ways people shop and interact with online content. Additionally, it will change how businesses manage their content and optimize their websites.
Those organizations that focus on voice search and speech recognition trends will remain above their competition. With the right voice search optimization, websites will have more traffic as they’ll have another option to answer questions, according to voice search statistics.