Chances are you have an iPhone in your pocket but do you know how powerful Apple really is? According to Apple statistics, the company quickly became a favorite brand of many around the world. It has billions in revenue and hundreds of billions of estimated wealth.
What’s more, Apple is the largest job creator in the US and is greatly contributing to its economy.
It’s a synonym for wealth, and the iPhone is considered one of the best smartphones on the market today. Regardless of what Android users say, Apple’s customers love their phones and are highly loyal to the company.
Top Shocking Apple Stats (Editor’s Choice)
- Apple had more than 140,000 employees globally.
- Apple’s brand loyalty is at 92%.
- Apple’s wealth is estimated at $285.1 billion.
- Over one million customers visit Apple each day.
- Apple earned $691,234.57 per minute in Q1 2021.
- Apple’s contribution to the US economy is about $350 billion.
- Globally, Apple had the largest mobile vendor market share of 28.21%.
- Apple has 27 products available in over 200 different versions.
Facts About Apple Company
Based on the recent numbers, Apple is a powerful company. Its customers are extremely loyal to the brand. Still, Samsung sold more smartphone units than Apple recently.
1. Apple has more than 140,000 employees globally.
Apple offers great products around the world, and its business is blooming. This is why there are over 140,000 employees working for Apple globally.
2. Apple has a yearly revenue of $1.9 million per employee.
Apple revenue per employee is at about $1.9 million. Still, Netflix outranked it as the first platform to score $2.34 million globally. For comparison, Amazon had about $351,531, and Alibaba group had $612,117 revenue per employee.
3. Apple’s iPhone has a revenue share of 58.9%
(Source: Business Quant)
When it comes to Apple revenue per segment, iPhone has the highest revenue share in 2021, of 58/9%. iPad has the lowest revenue share of 7.6%. Additionally, Apple’s revenue growth from the last three years is 9.6%.
4. Apple gross profit margin in the last 12 months is at 41.8%.
Gross profit margin measures a company’s gross profit as a percentage of the revenue. In the last 12 months, Apple’s profit margin has been at 41.8%. Apple operated at a median gross profit margin of 38.3% from the fiscal year ending in September 2017 to 2021.
5. The average age of an Apple customer is 35 to 44.
(Source: Brandon Gaille)
Regarding Apple customer demographics, the average age of the Apple customer is 35 to 44. Additionally, one in four people aged 18 to 38 express a strong interest in purchasing an Apple product in the next six months. They’re also more likely to be affluent than other owners of smartphones and similar devices.
6. Apple’s App Store has 3.6 million apps.
(Source: Business of Apps)
According to the latest Apple store statistics, the Apple Store has 3.6 million apps. There are 984,000 games, and businesses and education are the second and third most popular categories, while photo and video apps are the least popular. What’s more, free apps make 92.3% of the Apple App Store.
7. Apple’s brand loyalty is at 92%.
Brand loyalty for Apple has hit an all-time high. Based on the Apple brand loyalty statistics, the company had a brand loyalty percentage of 90.5% in 2019. However, this number increased to 92% in 2021. For comparison, Samsung’s brand loyalty dropped from 85.7% in 2019 to 74% in 2021.
8. Apple has more than 500 stores in 25 countries.
(Source: The Balance mb)
As of 2018, Apple has 506 stores in 25 different countries around the world, including the US. When it comes to the US stores, Apple company statistics show that stores exist in 44 out of 50 states, and about 272 stores are located in the US. For comparison, Belgium has only one Apple store.
9. Apple’s wealth is estimated at $285.1 billion.
Apple has an estimated $285.1 billion in cash reserves. It also makes $38 billion in tax payments and is investing in expanding its services and operations in more countries.
10. Over one million customers visit Apple each day.
(Source: The Balance mb)
Apple stats show that about one million customers visit Apple stores each day globally. That’s more than double the attendance at all Disney parks around the world, combined.
11. The busiest store is located in Shanghai, and it attracts 25,000 customers per day.
(Source: The Balance mb)
When it comes to the busiest store, it’s the Nanjing East store, located in Shanghai. This store takes in 25,000 customers daily. However, it’s not the biggest one. The largest store is in Amsterdam, with 27,000 square feet.
12. Apple annual revenue in 2020 reached $274.52 billion.
Apple’s total net sales in 2020 reached $274.52 billion. This is an increase from the historical record Apple set in 2019, which was $260.17 billion. In the last 10 years, Apple’s revenue has quadrupled.
13. Still, Samsung managed to beat Apple in 2020, with 235 million sold phones.
However, Samsung remains a key competitor. In 2020, it managed to beat Apple with 235 million sold units compared to Apple’s 200 million.
Apple Industry Analysis
When Apple launched its first iPhone, it took almost a year to sell one million units. Today, Apple has earned so much that it has a bigger market cap than Russia’s GDP. The Q1 of 2021 was also highly profitable for Apple.
14. Apple’s market cap is larger than Russia’s GDP.
(Source: Visual Capitalist)
At the moment, Apple’s market cap is $2.1 trillion, and this number is larger than the GDP of several countries, according to Apple statistics. In contrast, Italy’s GDP is at $2 trillion, and Russia’s is at $1.7 trillion. These numbers show that Apple’s market cap is larger than 96% of the GDPs, while only seven countries have higher GDP than Apple’s market cap.
15. Apple earned $691,234.57 per minute in Q1 2021.
The Q1 of 2021 was great for Apple. According to 2021 Apple sales statistics, Apple earned $691,234.57 per minute in Q1 2021. Still, it’s second on the list. Amazon holds the first spot with $837,330.25 in revenue per minute.
16. When the first iPhone was launched, it took a year to cross the one million sales mark.
(Source: Mirror Review)
Still, Apple wasn’t always at the top of companies that score great sales. Apple sales by year vary, and when the company launched its first iPhone, it took a whole year to cross the one million sales mark. However, the recently launched iPhone 12 broke all records in seven months.
17. Additionally, Apple is responsible for two million new jobs in all 50 states.
Apple is also one of the largest job creators in the US. The size of Apple company allows it to generate over two million jobs in all 50 states and hire 80,000 employees in the US alone.
18. Apple’s contribution to the US economy is about $350 billion.
Additionally, Apple’s contribution to the US economy is close to $350 billion. Besides job creation, Apple also contributes via payments to suppliers, investments in manufacturing, fueling app store growth, and expanding services.
Regional Market Share of Apple
Apple had the largest global mobile vendor market share in the last 12 months. Additionally, the demand for iPhones is still on the rise, and it has a highly stable position in the market.
19. In Q2 2021, Apple had a 53% smartphone shipment market share in the US.
(Sources: Counterpoint Research; Patently Apple)
Regionally, the US is the country where Apple products, especially smartphones, sell the most. In Q2 of 2021, Apple held 53% of the smartphone shipment market share in the US. Additionally, the overall Apple market share in the US in Q3 2021 was at about 42%.
20. Apple’s smartphone market share in Q2 of 2021 was at 15%.
When it comes to smartphones alone, Apple’s market share in Q2 of 2021 was at 15%. This percentage remained somewhat stable compared to the previous quarter.
21. Globally, Apple had the largest mobile vendor market share of 28.21%.
On a global level, Apple had had the largest mobile vendor market share of 28.21% in the last 12 months. Apple sales numbers help it beat Samsung, which globally has 27.06% of mobile vendor market share.
22. The company held a 14.5% mobile vendor market share in Africa.
In Africa, Samsung holds the first spot, with a 31.67% mobile vendor market share. Apple is second, with 14.57%, beating Huawei, Tecno, Infinix, and Xiaomi.
23. In Europe, Apple held a 36.42% mobile vendor market share.
2020 Apple sales statistics also show that Apple held a 36.42% mobile vendor market share in Europe in the last 12 months. It stayed first, beating Samsung, Xiaomi, Huawei, Oppo, and Motorola.
24. When it comes to Oceania, Apple had a total of 54.42% mobile vendor market share.
Finally, in Oceania, Apple had a total of 54.42% of the market share. It kept the first place, beating Samsung, Huawei, Oppo, Xiaomi, and Google.
25. Apple’s revenue in the Americas in 2020 reached $124.5 billion.
Based on the data on Apple revenue breakdown, Apple reached $124.5 billion in revenue in the US. It also earned $68.6 billion in Europe, $40.3 billion in China, $21.4 billion in Japan, and $19.6 billion in the Asia Pacific.
26. The demand for Apple iPhone is on a 7.2% monthly rise.
At the moment, Apple has a stable position in the market. According to Apple supply and demand analysis, it’s estimated that the demand for Apple is increasing by 7.2% each month. This is the equivalent to the demand of five million units.
27. There’s almost equal demand among both genders in the US.
About 52% of Apple consumers are men, and 48% are female. This shows an almost equal propensity for Apple products among both genders in the US.
Facts About Apple Products
Apple offers various products and services, and its customers love using them. The iPhone is the most famous one. However, Apple Music also brings in decent revenue for the company. One of its weakest products is Siri, since only 2% of iPhone owners actively use it.
28. In 2017, Apple had 27 products available in over 200 different versions.
(Sources: AFR; The Verge)
Some people wonder whether there are too many Apple products on the market. The latest data from 2017 shows there were 27 products that were available in over 200 variants. Based on the 2021 Apple statistics and numbers, there are likely more products in circulation. For example, Apple claims there are 1.6 billion Apple products in use.
29. Wearables brought in $8.8 billion in revenue.
Apple’s wearables surpassed Mac and iPad revenues in Q3 2021. The latest figures show a drastic increase in sales of items that classify as Wearables, Home and Accessories. Apple wearables revenue reached $8.8 billion.
30. Since its launch, Apple has sold 1.3 billion smartphones.
Apple is known for its smartphones. Ever since its launch, Apple has sold about 1.3 billion smartphones in total. It sells 18% of smartphones globally and earns 87% of smartphone profits.
31. iPhone 12 surpassed 100 million sold units.
iPhone 12 surpassed 100 million sold units. This is the first super-cycle since the launch of the iPhone 6. Additionally, according to iPhone facts, 100 million units were sold in the first seven months of its launch.
32. There are over 113 million iPhone users in the US.
About 90% of the US population has access to smartphones. Currently, there are over 113 million people in the US who use iPhones. That’s about 47% of all smartphone owners in the US.
33. Overall, 54% of iPhone users say their last smartphone was also an iPhone.
(Source: MacFly Pro)
iPhone usage statistics show that 54% of iPhone users say their last smartphone was also an iPhone. Still, only 0.3% say they purchase iPhones because of their interface. However, more than half say they’ll buy an iPhone because it’s the best on the market.
34. Only 2% of iPhone owners use Siri.
(Source: iPhone in Canada)
iPhones come with a great voice assistant Siri. However, 98% of users only tried it once and won’t use it regularly. Most people will stop using it since they feel uncomfortable using it in public.
35. A total of 73% of Apple Watch users are in the US.
(Source: MacFly Pro)
Apple watch statistics show that a total of 73% of Apple Watch users are Americans. A total of 63% of Apple Watch owners are male, and 79% claim they use it to monitor their health and fitness.
36. Apple Music made $4.1 billion in revenue in 2020.
(Source: Business of Apps)
Apple Music revolutionized the music industry in the early 2000s. Today, it earned $4.1 billion in revenue and is accounting for 7.6% of total Apple’s services revenue. According to Apple Music statistics, the platform has more subscribers than Spotify in the US, but Spotify has more users in Europe and South America.
37. Mac holds about 8.5% market share.
According to the latest estimates, Mac shipments reached 6.16 million, up from 5.63 million units in the same quarter last year. Without considering Chromebooks, the Mac market share seems to have grown by 8.5%. However, the real Macbook market share stands at about 7.4%.
38. In 2019, Apple sold nearly 60 million AirPods.
When it comes to AirPods, in 2019, Apple sold nearly 60 million units. These 60 million units represented 50% of global totally wireless headset sales. This means that 71% of global wireless headphone revenue went to Apple.
Apple is one of the wealthiest companies to exist today. According to Apple statistics, its wealth is estimated at $285.1 billion, and the iPhone is responsible for a large percentage of that money.
Still, there’s a reason Apple’s customers are so loyal to the brand. The company’s products are high-quality, and there are many products to choose from so anyone can find something to purchase.
However, one of the strangest facts is that Samsung surpasses Apple in some segments. Regardless, if Apple continues doing what it does, it will likely retain the title of the biggest mobile vendor globally.
Apple products are available globally, and many countries have official stores or representatives that sell them. However, some markets are better than others. For example, in the US, where 90% of the population has access to smartphones, about 47% of people own iPhones.
This also makes the US the most lucrative market for Apple. Globally, Apple also has the largest mobile vendor market share and stands in front of Samsung, Xiaomi, Huawei, Oppo, and Vivo.
There are a total of 1.65 billion Apple products out there, including wearables, iPods, Macs, and iPhones. When it comes to iPhones specifically, there are about 1.3 billion active iPhones in circulation. Apple confirmed that there are at least 1 billion active iPhone users, which is a huge milestone for the company.
iPhones also make the most revenue for Apple and are the favorite product among the customers. The latest iPhone 12 sold a staggering 100 million units. Additionally, in 2019 Apple sold almost 60 million AirPods.
When it comes to all Apple products, men outnumber women in purchases. The average age of an Apple customer ranges from 35 to 44, and 94% of people are likely to be wealthy. The average owner also has a college education and follows the news on technology.
Apple customers also love Starbucks, GAP, BMW, or Mercedes Benz. iPhone users typically have one car per household. A total of 78% of iPhone users have a household income of at least $25.000.
The fact remains that iPhone users love purchasing new models of their favorite smartphones. The latest iPhone 12 sold 100 million units in only seven months after its launch. This means that iPhone 12 is the first volume super-cycle iPhone in six generations of the device.
All iPhone 12 and iPhone 12 Pro models bring 5G features. The phone is sim-free, meaning it’s not tied to a single carrier, and users can also select eSIM where they won’t need a nano SIM card for their device.
The iPhone remains the highest-selling Apple product of all time. According to Apple’s statements, there are about one billion active iPhones in the world. Other data shows that 1.5 billion iPhones have been in circulation until now.
In 2020, the most selling product was iPhone 11, with an extremely fast processor, dual camera, wireless charging, face ID, and fingerprint sensor. Still, iPhone 12 was sold in 100 million units and is one of the best iPhones to date.
Back in 2017, Apple offered a list of 27 different products in 200 variants. Today, that number changed. Apple offers both hardware products and software services. There are Apple Watches, iPod, iPad, AirPods, Apple TV, Apple Music, Siri, and many other products to choose from.
In 2021, Apple launched more products and services, such as M1 iPad Pro, M1 iMac, AirTag, Podcast subscriptions, while macOS 12 Monterey was announced. Still, Apple statistics show iPhones are the best selling products.